The Self-Esteem Act
Of course, that's what Off Our Chests hopes to do generally, but today and specifically, we're calling for the creation (and ultimate passage) of a bill, The Self-Esteem Act of 2011, that will require all ads and editiorial that have significantly airbrushed or photoshopped the human form to carry "Truth in Advertising" labels on them.
Despite the horrifying numbers detailing plummeting self-esteem amongst girls and women and the effect of our beauty culture on same, we're not suggesting that anyone needs to stop airbrushing our wrinkles, pinches, rolls, veins, inches…they just need to tell us they did it.
Maybe that way, more girls and women will realize that the images we're being presented with aren't real, they may not even be ideal, they're imaginary and thus, not a standard or measure of so-called perfection to which anyone need (unless they want to) aspire…nor feel badly (unless they want to) for not meeting.
So we say to advertisers and editorial directors across our cultural landscape exactly the same thing we've been urging all of you and each of us to do from day one of Off Our Chests…speak your truth.
Truth in Advertising labels. The Self-Esteem Act. Please sign up (on the upper right corner of the home page) and let us know you're supportive. And if you've any ideas at all about how we go from this conversation to legislation, about what we can do to make this a reality – one we think will save happiness and, yes, lives (7 million girls under the age of 25 suffer from eating disorders), please let us know @ TalkToUs@OffOurChests.com. eva and seth